Finding a Key Word
This may be the most important step in the process!!
The key is to find a key word that people are searching for but that does not have too much competition.
You can easily find a key word to target by going to Google and searching for your targeted key words. Right above the search results, Google will tell you how many pages are targeting your key word next to the “Results”. In our case it looks like this:
Results 1 – 10 of about 66,200 for fluffy green widget.
66,000 competing pages may sound like a lot, but in the scheme of things it is not. In fact, if your key word has results in Google of lest than 250,000, then it is a good key word to target. Try several variations of your key words along with other qualifying words to find one with results under 250k.
What are “qualifiers”…
In our case “fluffy” is a qualifier. In a real case scenario, lets say you are selling an exercise video. If you search Google for that phrase you get about 65 million competing pages. It would take quite a long time to rank on the first page of Google for that term.
On the other hand, competing pages for “step aerobics dvds” is just over 100,000 pages. A much easier target to get listed on the first page of Google.
To help you find these great key words, search Google, click on the “Other Options” link at the top left of the page, then click on the “Wonder Wheel” link. This is a great tool. It took me less than 5 minutes to find that “step aerobics dvd” key word.
Then Edit Your Site
It is possible to rank for a key word even when that word does not appear on your site, but it makes it more difficult to do so.
So, if your key word is not in the title tags (meta tags) of your main page and if it is not used at least a couple of times on your site, then make a new page targeting that key word. It can be similar to your current main page, just add some new text to it.
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